Interference Inc. had decided to use guerrilla marketing in many cities, including Boston, for the TV show, Aqua Teen Hunger Force. What happened in Boston was that neon signs of a Mooninite from the show were put up all over the city, like the one pictured above. Eventually, the Boston police arrested employees of Interference Inc. Taking this to the level of a bomb threat and fining the company might sound ridiculous, but people take fear seriously. Sometimes people may wonder if the media has gone too far and has crossed the line when occurrences like this happens. The Benetton ads can surely be out of people’s comfort zone. However, this case is not as disturbing as the Benetton ads. The people probably did not predict that this type of campaign for the show would end up frightening anyone, however, there is something invasive about putting up such a display over all the cities. Other media may cross the line if it is too violent, upsetting, or promiscuous, but these particular TV show ads have caused something different, which is fear. Perhaps there should be a written rule about this, but then again, would this take away from the freedom of speech? These days, it seems like the media has to be extra careful about the tactics that are being used.
